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Tvboy

New Product Idea

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Skip the old model of a box with a complete campaign and figures. 

Instead give us a card pack that has:

  • Every command card in the game printed before Lothal (maybe leave out some of the stinkers to save space). 
  • Every skirmish upgrade in the game printed before Lothal.
  • One new side mission that uses tiles from each of the previous expansions
  • New item cards, agenda set, and Imperial class deck.
  • Bonus: This would be a good product to introduce new command cards and new skirmish upgrades that lower the points costs on old figures without changing their abilities.   

This biggest complaint/gripe/pain point I hear from people who want to get into the game to play skirmish, aside from unpainted minis, is the wild goose chase of buying figures and expansions they don't want just for one key command card or skirmish upgrade. New Han Rangers players have to buy Jabbas Realm and Jabba just to get On the Lam and Assassinate, new Empire players have to buy Kayn Somos and Blaise to get Rule by Fear and Zillo, Vader players have to buy Bespin and Royal Guard Champion just to get unshakeable and parting blow, everyone has to buy Hoth just to get Negation. 

These command cards and skirmish upgrades are so powerful and so integral to the game that it's basically impossible for someone to compete with established players without them, which makes the entry cost for the game astronomically higher than it needs to be. New players would be excited to buy new figures if they knew that they already had easy access to all the necessary command cards and upgrades they needed, instead of being disinclined to even try skirmish at all. 

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Add to that an elite deployment card for every non-unique figure or group of figures of all pre-ToL-expansions. It annoys me that I have the 4 Jet Troopers from Jabba's Realm painted and the game allows me to deploy 2 groups of elite Jet Troopers, but I only got 1 elite deployment card for them.

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6 hours ago, Tvboy said:

Skip the old model of a box with a complete campaign and figures. 

Instead give us a card pack that has:

  • Every command card in the game printed before Lothal (maybe leave out some of the stinkers to save space). 
  • Every skirmish upgrade in the game printed before Lothal.
  • One new side mission that uses tiles from each of the previous expansions
  • New item cards, agenda set, and Imperial class deck.
  • Bonus: This would be a good product to introduce new command cards and new skirmish upgrades that lower the points costs on old figures without changing their abilities.   

This biggest complaint/gripe/pain point I hear from people who want to get into the game to play skirmish, aside from unpainted minis, is the wild goose chase of buying figures and expansions they don't want just for one key command card or skirmish upgrade. New Han Rangers players have to buy Jabbas Realm and Jabba just to get On the Lam and Assassinate, new Empire players have to buy Kayn Somos and Blaise to get Rule by Fear and Zillo, Vader players have to buy Bespin and Royal Guard Champion just to get unshakeable and parting blow, everyone has to buy Hoth just to get Negation. 

These command cards and skirmish upgrades are so powerful and so integral to the game that it's basically impossible for someone to compete with established players without them, which makes the entry cost for the game astronomically higher than it needs to be. New players would be excited to buy new figures if they knew that they already had easy access to all the necessary command cards and upgrades they needed, instead of being disinclined to even try skirmish at all. 

This is far too logical to ever happen. :D

It makes perfect sense honestly, throw a bone to the skirmish players who have obsessively bought all the product up to this point. As primarily a campaign player, I love the big box expansions. I know playing the campaign even one time is going to add many hours of gaming. But for a skirmish player it just has to feel like a big waste to get 1 or 2 units you can use and a handful of command cards and thats it for your 50 bucks.

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It does not make any sense for FFG to combine every card like that in one pack. Skirmish is great, organized play is great, but this is foremost a business. The best way for them to make money is the current model which promotes the purchase of multiple existing items.

Great in theory, but I don't see any chance of this happening, Especially since it is pretty clear IA is winding down and not ramping up, at least version 1.0...

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11 hours ago, FrogTrigger said:

It does not make any sense for FFG to combine every card like that in one pack. Skirmish is great, organized play is great, but this is foremost a business. The best way for them to make money is the current model which promotes the purchase of multiple existing items.

Great in theory, but I don't see any chance of this happening, Especially since it is pretty clear IA is winding down and not ramping up, at least version 1.0...

I disagree, this model happens frequently *especially* once product line sales are flat or declining. Think about DLC releases for video games. Often those are “bundled” at one price to entice one last little wave of purchasing. Or why musicians would release a greatest hits album (back when we used to buy music albums!) 

Again conceptually this is a great way to release something that will bring in some money - and its all content that is already developed. Just needs to be repackaged and sold. Lastly, if FFG *really* wanted to be cheeky, they could create this bundle - but include a couple new cards as part of the package. THAT seems like a winner and in line with FFG thinking ;)

 

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5 minutes ago, totalnoob said:

Think about DLC releases for video games. Often those are “bundled” at one price to entice one last little wave of purchasing

DLC's don't have any production costs associated with them, so all sales are "pure" profit.

With physical products you also need to consider the potential customer base.

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FFG would increase sales by lowering barrier to entry. I’d bet that more figure packs are currently going unsold because new players are scared away from the game due to the immense cost of building a competitive command deck than the opposite being true. The players that were already willing to buy everything just to get every command card have already done that, now it’s time to let more people play the game which will add players to the game which will increase sales. New Players will still be buying figure packs, but they’ll buy the ones that they actually want to use instead of just the ones they feel they’re forced to buy.

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Posted (edited)

Wouldn't FFG lower sales because less people will buy their old products?

What point would there be in buying the Jawa pack if the IG-88 fix is provided elsewhere?

What point would there be in buying the Skirmish pack if you already own the Jawa pack?

By providing a product that gives you things that are already released you alienate the existing player base while simultaneously reducing sales of existing products.

EDIT; also, unsold product barely hurts FFG. It hurts the local gaming store that has already paid FFG for the product.

EDIT EDIT: Sorry, in an attempt to be more productive in this discussion; Maybe the "new" skirmish product should contain copies of command cards included in previous big boxes? Not every blister pack?

Edited by Majushi

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Fun idea, but I also think it will never happen.  Unless it came out in new edition or something.

Also, FFG could just let us do most the work on fixes...  Announce that they will create one or two new deployment cards for old stuff we already have (like Saska, or Dengar)...  make it into a competition.  Best designed card gets printed up and becomes official.  They wouldn't have to do much work and it would galvanize players, generate a lot of interest and ownership, and maybe increase sales of stuff that is currently unusable in skirmish. 

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20 hours ago, Majushi said:

Wouldn't FFG lower sales because less people will buy their old products?

What point would there be in buying the Jawa pack if the IG-88 fix is provided elsewhere?

What point would there be in buying the Skirmish pack if you already own the Jawa pack?

By providing a product that gives you things that are already released you alienate the existing player base while simultaneously reducing sales of existing products.

EDIT; also, unsold product barely hurts FFG. It hurts the local gaming store that has already paid FFG for the product.

EDIT EDIT: Sorry, in an attempt to be more productive in this discussion; Maybe the "new" skirmish product should contain copies of command cards included in previous big boxes? Not every blister pack?

Great points above. What reason is there for someone in skirmish to buy Return to Hoth if Negation can be had in a multi card pack instead? Even if someone goes to the secondary market to get it, that still means someone, somewhere, had to buy the expansion to get that card to sell on the secondary market. There is no reason for FFG to cannibalize it's own sales. 

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