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X-wing's packaging

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The one rule of retail: shelf space is prime real estate

I would prefer it if the packaging was made so it will store the mini in a larger case made by FFG. That way it comes out of the clamshell and goes into an FFG X-Wing branded case.

 

And FFG products are hell on that real estate. 

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@OP, and this isn't a dig, but just recycle all the unnecessary plastic/cardboard. Moral dilemma solved.

 

Although saying that, whilst I always remember to hide the multitude geeky purchases I make on a monthly basis on their way into my house, my wife always catches me out when she packs the recycling into bags and my shame is exposed.

 

Scratch what I said: FFG, when are you going to start selling expansions in discreet, brown paper bags? It would be easier explaining away a porn addiction to the wife than a plastic!

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Yes, it bothers me quite a bit. There is a lot of plastic floating in the world's ocean, damaging that very important ecosystem, and the best sustainable way of reducing that is by producing far less. An important part is reducing the amount of microplastic particles in laundry soap and stuff like toothpaste, but reducing the amount of plastic packaging materials is important, too. Therefore, I hope that companies will put a lot of effort into sustainable alternatives for non-degradable plastic made from fossil fuels. I do not see FFG doing this.

The most important reason for packaging X-Wing like this is, as far as I can see, that the ships can be seen from almost all angles from outside the box. I think this is less important in a time where so many games are sold online, and customers only handle the box when it is delivered to them.

I also hope that X-Wing players who dispose of the clam packs and plastic inside of them (!) will separate them from other garbage and bring them to a place where plastic is recycled. The majority of plastic in the EU and the US is not recycled. Hopefully this will change.

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Yes, it bothers me quite a bit. There is a lot of plastic floating in the world's ocean, damaging that very important ecosystem, and the best sustainable way of reducing that is by producing far less. An important part is reducing the amount of microplastic particles in laundry soap and stuff like toothpaste, but reducing the amount of plastic packaging materials is important, too. Therefore, I hope that companies will put a lot of effort into sustainable alternatives for non-degradable plastic made from fossil fuels. I do not see FFG doing this.

The most important reason for packaging X-Wing like this is, as far as I can see, that the ships can be seen from almost all angles from outside the box. I think this is less important in a time where so many games are sold online, and customers only handle the box when it is delivered to them.

I also hope that X-Wing players who dispose of the clam packs and plastic inside of them (!) will separate them from other garbage and bring them to a place where plastic is recycled. The majority of plastic in the EU and the US is not recycled. Hopefully this will change.

I have a response to this, but I fear it will lead us far from X-Wing, and into the realm of policy and politics. I'm totally in favor of that conversation, but I think it needs to happen in the off topic forums. Tag me in, and I'll meet you folks there. :)

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Does it bother anyone else that FFG could have easily used about 50% less material to package almost every expansion? esp the box ones

 

The amount of box and plastic in the most wanted pack is a bit silly

  

It is still extremely wasteful.

I'll find the pictures I took of my Wave 4 order where the outer box looked like it had survived Hiroshima. Several blisters were crushed, a couple of Z95s blisters were squished in half.

Not one thing was broken - not even a scratch.

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They're just re-using existing packaging.  The Aces boxes are the same as the large ship boxes.  Most Wanted is the same size as the Decimator box.  Why design and set up production for two additional sizes of box when you can just repurpose ones you're already using?

Maybe. But I bet Most Wanted could have fit in a box the size of a Large-based ship like the Firespray. It didn't need to be used in the Decimator's packaging. Plus, the StarViper and Decimator are both examples of creating new box sizes. Why not create a new one for Most Wanted?

 

 

The size of the punch (cardboard) plays into box size too.  For the size of the Most Wanted punchboards, they need the Decimator sized box.  Fitting that many dials and base chits takes a lot of cardboard.

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FFG proudly supports the zip bag industry.

I never throw those away. One use for the tiny ones is in sorting the number tokens: in one tiny bag, you can put three tokens each for nrs. 1 to 3 or 4. Then when you want to designate the ships in your (impromptu) swarm, you only have to take out that bag rather than rummage through a big container containing everything from 1 to 50+.

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Oh, and also:

For the love of anything you folks find holy, recycle everything you can! It's a necessary, but not sufficient step to saving our species from a major ecological catastrophe.

Pfft ww3 will solve that issue, once we wipe out the middle east we'll have plenty of ground to dump on.

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It bothers me, but I understand it. If we all sat down and thought about it, we could reason that everything you're getting in the box is priced right compared to other products. But when you're browsing the product in a store, you're not necessarily reading all the components online and making in-depth comparison. The larger box is a subliminal way of communicating content to the potential buyer. If someone paid $40 for Most Wanted and it was in the same box as an Aces pack, they would feel like they are getting cheated even though there is more content, and this is simply because of the psychology of package sizes.

You don't have to tell me about the psychology of package sizes ;)

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Most Wanted really could have fit in an Aces size box... I see why they did it since they are charging so much for the expansion, but I would have been even happier to pay it if it came in a more reasonable box.

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Seriously its in a good box to get the attention of new or potential customers.

 

Many games come in oversized boxes for the same reason, marketing.

 

Stop drinking bottled water, using plastic bags at the store, recycle all your plastic etc if your worried about the Pacific Garbage patch out at Midway Island.

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Its all recycleable material, none of it is going to waste. I do feel that much of the package is wasted space, but it is all designed to show off the rather well painted miniatures. The forever praised paint quality on these models has been a huge selling point here for many.

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Most Wanted really could have fit in an Aces size box... I see why they did it since they are charging so much for the expansion, but I would have been even happier to pay it if it came in a more reasonable box.

 

Again, not with that big of a cardboard punchboard it couldn't.

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Seriously its in a good box to get the attention of new or potential customers.

 

Many games come in oversized boxes for the same reason, marketing.

 

Stop drinking bottled water, using plastic bags at the store, recycle all your plastic etc if your worried about the Pacific Garbage patch out at Midway Island.

 

Sweets and crisps etc are the worst for it - you buy a bag of Mini Eggs and it looks huge, but there's only about twelve in there :(  Then you have to go buy more...

 

Its all recycleable material, none of it is going to waste. I do feel that much of the package is wasted space, but it is all designed to show off the rather well painted miniatures. The forever praised paint quality on these models has been a huge selling point here for many.

 

It's not just about the material - think of the fuel used transporting the stuff.  It may not add weight, but it increases the numbers of ships, lorries and trains involved.

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