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Disney Logo on Imperial Assault Box

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Wondering why the Disney logo is showing up on the Imperial Assault box.

 

Historically, Disney doesn't use it's main logo on a lot of its sub-brands. For example, Marvel, ABC and ESPN. You don't see the Disney logo on any of their merchandise. The Disney logo shows up on more princess-type stuff.

 

Anyone know what's up?

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Could it be that, since Disney paid so much to buy the license, that they're going to start branding their name with all of the new Star Wars products?  It seems like a pretty straight-forward decision, from a marketing standpoint.  

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On games you usually do see the Disney label, video games especially. Club Penguin, Pure, etc. As far as tabletop goes they are starting to paste it since the buyout. Empire vs. Rebellion has it on the back which is a newer game. 

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US$4.1 billion is a ridiculously low amount for LucasFilm. Lucas was swindled.

 

Disney for their merchandising licenses alone, generates US$40.9 billion a year. And Star Wars is the #2 licensed entertainment property overall with $1.48 billion per year.

 

Just to compare, Disney paid $7.4 billion for Pixar in 2006.

 

The new Star Wars movies alone will probably have worldwide box office totals exceeding $2 billion each.

 

But the LucasFilm logo holds much more clout than the Disney logo for the Star Wars customer base. I'm not sure why they would want to use the Disney logo over the LucasFilm logo.

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Both it and Lucas have been showing up on products for a little while now. Why it's even an issue is beyond me. Disney bought Lucas, can put its logo wherever it wants IMO as long as the products are good who cares?

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Wondering why the Disney logo is showing up on the Imperial Assault box.

 

Turns out that George Lucas actually sold the entire company to them for something like 4 Billion dollars.....  You heard it here first!  

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He means why put a brand name with juvenile connotations on the box? It'd sell just as well without the logo and they still get the money if it sells.

 

US$4.1 billion is a ridiculously low amount for LucasFilm. Lucas was swindled.

I'd say Lucas probably wanted to get rid of it, given how he's mercilessly abused for making three slightly less highly acclaimed films than his first three.

Edited by TIE Pilot

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Disney paid $4.1 billion for Lucasfilm. They will probably make $4.1 billion on Star Wars 7 merchandising alone.

 

Star Wars has generated over $27 billion in revenue.

 

For a benchmark, Disney paid $7.4billion for Pixar when Pixar movies at the time had only grossed $3.78 billion worldwide.

 

It would've been nice for Lucas to have gotten $8 billion or $12 billion and for that sum to have been donated to charity.

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He didn't get swindled, he gave them a deal because they were who he felt he could trust with his legacy. He's a savvy enough businessman to know that if the money was what he cared about, he could've opened it up to Fox and WB and let them and Disney fight the mother of all bidding wars.

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