I like the huge potential for variability here, especially if you own everything for this game. Further, I am not as focused on the story aspect of things as many are, so the potential lack of continuity of a complete story line does not bother me.
Unfortunately, the one thing I really wanted to know, they didn't provide. It is going to be an in-app purchase. That is fine by me, and will hopefully provide $$$ for even more development in the future.
I just wish they would have provided an estimated cost.