I never play in stores and I never buy in stores. All my FLGSes could go out of business tomorrow and it wouldn't impact me. I'm not a fan of being told that I need to pay more to support something that does nothing for me.
You can argue that FFG would have a harder time making and selling X-Wing if it didn't have all the players who got into X-Wing because they saw it in a store, but there's also an opportunity cost for increasing the pricing to support those stores. There's certainly an argument to be made that FFG could do just as well by pricing aggressively and letting FLGSes fend for themselves. But, either way, that's an argument about what's best for FFG, not what's best for me.
If you play in a store, then you should support that store. The logic of that argument is clear. Charging me more when I never play in a store and I'm never going to buy from a store is less clearly justifiable, especially when I have brought a bunch of people into the hobby through my own efforts, with no brick-and-mortar store being involved in any way.
I don't have a grudge against FFG for implementing pricing policies that they feel will benefit their business in the long run, but those policies are definitely not working to my benefit, and I don't mind pointing it out.