LotR LCG doesn't make a good job making itself look different from HS, especially to outsiders. It lost it uniqueness when they decided to dumb it down. And it's obviously not LCG players they are trying to please with what they're doing, hence all the dumbing down going on to cater to the "wider" audience, which is too preocupied playing HS and other digital card games.
I'll rephrase: "You may ignore the pvp aspect, but you can't ignore that this game exists as a persistent alternative available whenever the subjects want it, and unlike tabletop competitive card games, it doesn't require a live opponent nearby to play, hence rendering all the advantages and enticement tabletop LotR had nonexistent for the digital LotR".
But do people want it? Witcher, a very well known and loved franchise with the very well known and loved Gwent card game released a solo card game spinoff Thronebreaker, a fully fledged polished game with plenty of content, and even they admitted it didn't did as well as they expected it to be. LotR LCG has no name on PC, doesn't distinguish itselff enuff from other games, takes a lot of money for virtually no content. For Honor failed because at one point they were pay to win which is like a self-signed death sentence, but they still alive because at core it's a very good and engaging game that buried itself early and now tries to crawl out.
I don't see any good outcome of what is LotR DCG rite nao. It succeeds - they think dumbing down tabletop stuff is ok and we never see any proper port of anything. They don't succeed - they are scared off the digital realm and either withdraw entirely or start doing even less risky and more dumbed down stuff. And in case you didn't know, LotR DCG currently holds 50 or less people playing it on steam per day. Games with such low online are considered dead.