They didn't put Epic in the official app. Seems a pretty clear statement of where Epic falls on the priority list. They didn't have the stones to not do 2nd Edition Epic and pass up all those sweet profit margins for just selling cardboard in a huge ship conversion kit. Then that same lack of character prevented them from doing it properly. I was considering adding the huge ships to my collection right up until they decided not to put them in the official app. And then they waffled on whether there would be prequel era huge ships. There was publicity for Epic. The marketing for Epic was really poor. Publicity lets folks know you're selling snow. Marketing gets Eskimos to buy snow.

It seems clear that they want us to engage primarily with their new content. I suspect that is not going as well as they'd like. They are letting the Legends content hang in a sort of limbo to string us along or see if it hits a point of enough interest that they can use it to fill some role in the new stories. Kind of like a girl who keeps letting you do things for her but won't go out with you. I also consider it disingenuous on the part of the powers-that-be to hold out any sort of pretense that they won't retcon the poodoo out of anything they presently call canon if they darn well please. It is best in my opinion to take a if-it-wasn't-on-screen-it-isn't-canon attitude and bear in my mind that even if it was on screen they'll throw it out if they want to do something that contradicts it. They seem willing to do this even before the end of the movie.

I'm glad you made it. Don't forget about spamming. Especially when you need to take down a bigger ship.

How would have been more profitable to have sold you one $20 pack instead of two MSRP $49.95 packs? Did they make less than the profit on the card pack than on the profit of the two packs?

It does if the game used to sell 1500 units and now it sells a 1000 units.

You can only sell card packs to guys who already have a T-70. You can only sell campaign packs to guys who have a T-70. You can only sell upgrade maneuver templates to guys who have a T-70. If you don't have a T-70 do you want a Resistance Damage Deck? Does the cardboard make more money if it does or does not make guys want to go get another T-70? Why does the Core Set not have enough models?

Why don't they have more stock? Clearing the stock is not the same as clearing a whole lot more stock. How much more stock do they need? Does those extra units sold make up the difference in greater expense of getting those extra units to market? From a costs/profits standpoint if it is produce 1000 units or 1500 units but you're only going to move 1200 units you only make a 1000 units. That's the not enough models. They might not be able to just produce the 1200 units. At 1500 maybe the margins go way up if they clear them all but if they don't clear them the extra 200 sold don't make up for not selling 300 units.

The people who make these kind of decisions don't play these games. That is all gobbledygook to them. They look at numbers. The numbers are not what they want. Selling out the stock they produced is different than selling enough stock for the level of profits that produce the dividends share-holders want. The level of profits that make a company valuable enough to sell for more than was paid for it.

Total quantity. I bought new stuff for X-wing. I haven't bough any reprint stuff for X-wing. Bunches of guys dropped the game with 2nd Edition. We couldn't draw new players in with 2nd. Sales cratered in one of my FLGS with 2nd. Those were to a lot of guys who just liked the ships. 2nd didn't start with all the Clone Wars stuff and they checked out by the time it did. How are ongoing sales of core sets? How are restocks of re-release X-wing ships? That stuff is all languishing in my FLGS. The guys that stuck around buy new stuff but I don't get the new FO or Resistance stuff for X-wing. Locals shops won't even special order for me due to the change in distributors. My blood pressure has always been pretty good. I used to be 50 pounds overweight. How healthy was I? That some expansion sells well doesn't mean the game as a whole is at the level folks trying to increase the value of a company want.

Exactly. They want the game to consistently sell lots of models. Good game, schmood game. Sell lots of models.

You are not crazy but what it amounts to is the game isn't selling enough models. The suits don't particularly care why exactly the game isn't selling enough models. They know the game with these guys in charge is selling fewer models. Maybe new guys in charge can find a way to sell more models for these games or come up with a new game that is cheaper to produce that sells lots of models.

Or they had to put the quick-builds system in the boxes because otherwise you couldn't open the box and play immediately since points aren't on the cards due to the need to facilitate adjustments for the tourney scene.

I think they're more excited to make a MCP style game with Star Wars characters. Something in between Imperial Assault and Legion with 40mm scale or larger figures. I think the suits would like that sort of thing as well. Two new $30 dollar for two unpainted models expansion a month with just a character card. The money here isn't selling games it is selling models. The game is just a rationalization mechanism to sell models. Yes, better games sell more models but the trouble with X-wing at the moment isn't that the game isn't good. The trouble is that the game isn't selling models. Count on whatever changes get made to be geared around selling more models. We can't sit here and bemoan the callous disregard for the livelihood of people at the behest of share-holder value and expect that the marching orders for those newly charged with these miniatures games are not going to be, "Sell more models that cost less to make."

The other guys have made a good point about tourney play having made the game as big as it is. When it comes down to it the game plays much better when played in the constraints of a tourney round time-frame which makes you correct in that it hampers the game in trying to play it outside of the tourney format. I do think the designers have grown a bit of myopic with regards to new players. It often seems to me that they don't see things through the eyes of someone who has much less time invested in all of this. I think even the designers sometimes show a git-gud attitude to players.

Pretty much all of the project leads for the miniatures games including Alex Davy were let go with the move of design to Atomic Mass. Pretty much anyone in charge of how the games are now and these last few coming expansion is gone as far as can be discerned. There's a screenshot of a post from Davy stating he was unceremoniously terminated in several of the threads about the move.

I can not imagine where it is folks acquire such a low opinion of lawyers from. /s That is appalling.

It is good to see some things seem to be running normally. I think it is pretty neat that all the Jedi aren't simply carbon copies except for their ability.

MCP and Legion models are not the same scale. I am suggesting a gameline with larger than Legion scale figures. I don't think you're looking at this like an IP licensor or IP licensee. There is already a company that is probably licensed to produce Star Wars models. The license here is to produce Star Wars miniature games of which models are a part. They probably can't make just models. Like FFG can't make Star Wars board games (with exceptions) AMG probably can't simply release models. But unpainted game pieces? The money is to be made in selling models. FFG gives away the rules. The rules don't have to be any good if the models are nice enough. Gamers will make up their own rules. Better rules and better games sell more models. No disagreement. But I think it is pretty short-sighted or lacking in imagination to think there isn't a market for 40mm or larger unpainted Star Wars character models because you don't know what sort of game would make sense around that. It doesn't have to be a long-lived market. It needs to be long-lived enough or popular enough to make the company enough value to be sold at a profit.

I'm not thinking a combined game but I wouldn't entirely throw out the possibility. But I certainly look for them to create a way to sell unpainted models of Star Wars characters in the same size format they sell the Crisis Protocol models. There is likely merit to the idea that they'd be in competition with themselves for doing so. It rather seems to me though they hold a monopoly on producing unpainted miniatures for two of the largest and most popular IPs. So the hobbyists buy Star Wars instead of Marvel -- they buy them from AMG. Not to mention all those folks who aren't interested in super-heroes who now buy Star Wars unpainted models. Those folks who don't want to paint entire squadrons of Legion Stormtroopers but very much want to paint Luke, Han, and Leia? Miniatures Games companies need to sell models. Look for them to find ways to sell more models.

I suspect that the Licensing Manager is responsible for dealing with the licensor of the IPs. She likely sends designs out for approval to the licensor and receives the approvals or changes back and passes those to the appropriate personnel in the studio.

I think what we might want to get our heads around is that what is necessary is for these games to sell models. The problem with X-wing at the moment is unless it is something new FFG hasn't been selling models. Selling us cardboard will keep the lights on and keep established players around but these guys want to make money not just stay in business. Making money starts with selling models. Look for them to take a path toward selling models. They don't need to keep all of the fans for these games if they can sell more models or more expensive models that are cheaper to make all the way around to the fans that stick around. When I look at Crisis Protocol I first see a means of selling unpainted super-hero models to both gamers and hobbyists. There are claims of pretty clear power-creep with Crisis Protocol releases and their releases are rapid. That says to me their first aim is to sell models. If a new edition(s) is what they think will sell Star Wars models then a new edition will be "necessary." I look for them to make new Star Wars games that will allow them to sell models. I fully expect something that will fall game-wise between Imperial Assault and Legion but use 40mm or larger models.

That website needs a major overhaul.

My theory is something in between Imperial Assault and Legion i.e. Star Wars Crisis Protocol. I have been informed by some that this is not marketable. I think though it presents a wonderful opportunity to sell 40mm scale or larger unpainted Star Wars models to both gamers and hobbyists. My question is whether AMG is a game company or a model company?