I played many miniature games. I also like it when you can play them quick. At the moment my favorites are Armada, Dust Tactics and Deadzone. For me are they are all kind of modern miniature games. You don't need to read a 300 page book, you also don't need measuring tapes. Just every casual player can learn them in 1-2 games. You play on grid or with templates. All information you need are on cards. You don't need to calculate dice results. They are dynamic and you don't need to wait 10 minutes until your enemy took his turns. I really was looking for something like this. I was always fascinated with WFB and similar games. I guess this is a game who i have waited for.
If FFG offers some novels in combination with campaign books to generate a deep background story, i see a bright future.
I'm happy that is not Star Wars. I hope it will feel like a modern version of WFB. I also hope the will be a few factions, campaign expansions and maybe novels which introduce some background stories.