I don't mean to be contradictory Mac, but I don't think FFG has a clue as to how many they might sell. A guess perhaps, but not a clue.
What leads me to this assumption?
Their history with this line. That's what.
They screwed the pooch on the release, and messed up again on the "fix" for it. They are quiet as a church mouse on the forums, and have done nothing, that I have seen, to put forward ANY attempt to expand the player base of WFRP3e.
THAT is one of the main issues, imho, that this game has, a lack of players. And I don't believe it is the mechanics or the "fiddly bits" that are holding it back. I believe it is a seemingly lack luster, who gives a crap if we sell anymore of this Warhammer Roleplay stuff attitude. "We had the sale, the warehouse is close to empty, and we aren't going to spend anymore resources on it."
To not have dice, that are REQUIRED to play the game, available for as long as these dice have been unavailable is a flat out embarrassment for this company. What makes matters even worse is that they have a whole spiel on "Play the game without the fiddly bits, old school style, with books and charts and paper and DICE!!" HAHAhahaha,.. I mean,.. it really is kinda funny,. in a "funny too bad" kinda way.
Please don't get me wrong,.. I am NOT some FFG hater,. quite the contrary. 80% of my game collection is FFG product. It feels like WFRP3e is the red headed stepchild at this point. If I didn't like the game I wouldn't care, but I do like the game. I think it is the BEST mechanic out there for Roleplay.
This game deserves a re focused and poiniant explaination of what it actually is.
It deserves a Beginner Box that is solely focused on taking a player from total newb DIRECTLY to the Core Set.
It deserves what should have been done in the first place and that is: Remove the Core Set Rulebook. Throw it in the trash where it belongs, scale down the Hardcover Rulebook and include IT in the Core Set.
It deserves a proper player database that is organized and partly managed by the game publisher. ( This one is NOT that hard at ALL! I KNOW their are a lot more people that have purchased WFRP3e form my local game stores,.. BUT I CAN'T FIND THEM! thanks to a total lack of company supported database organization or promotion.
Bottom Line: This brilliant game deserves better than what it is getting,….
Now if what you say regarding supply and demand is true, then we wouldn't see dice packs selling for $49. A "no demand" dice pack would sell for a little above retail rate,.. but there IS a demand, otherwise you would not see them for 49 buckarinos…
Which leads me to my third point. If, as you say, FFG doesn't think they can make money off manufacturing additional dice sets, then offer to sub it out to someone that does!!!!! Let them make them, sign paperwork stating you won't sue the crap out of them, and it's WIN WIN. FFG doesn't have to "lose" money, another company gets to make a little money, and the game continues to be "supported" for the players and fans that have already invested heavily into it,… problem solved,…