As a collector, I would be reeeeeeeeeeaalllllllyy upset if they started doing random inserts like that. I don't mind chase cards in a collectible game, because you're buying a bunch of stuff anyways, and there are people to trade with. But there are far fewer people willing to trade in an LCG, and there's no reason to buy multiple packs.
I think the only sensible course for alternate art cards (or foils, if they wanted to go that route) is the one they're taking now - giving them out as part of promotional events.
You'd no longer play this game if they added alternate artwork? No distribution change, just a random alternate artwork card in each pack?
Also, not sure how having alternate art cards in packs hurts tourneys. You can offer other prizes like tourney only art sleeves or unreleased alternate art cards. Then the collector is still incentivized.
Back on topic… I wonder if my meta has gotten its kit… I wonder if we even got this kit…
Random alt art in chapter packs? I would be greatly discouraged in my continuing this game. This a Living Card Game, not a Collectible Card Game. Adding random "prizes" to chapter packs defeats the purpose of the initial model of everyone gets the same cards as everyone else as long as they buy the new releases, and randomness is also what made me discontinue my participation in card games such as MtG and WoW. This same pack = same cards is what initially appealed to me for FFG's games, and I would hate to see the company who pioneered the concept, trying to steer away from the CCG/TCG model, sell out like that.
Also, to Thursday:
There should be no need for trading in this game, since everyone gets the same cards for purchasing the same pack, unless you're just trying to get singles from packs you don't feel like buying. And you can get that by going through certain online game shops like team covenant (who also do the unique "house packs," which are every card for one house from a whole chapter set), and some others.
I do agree, though, collectible parts of this game should be promotional event items or limited-time purchase options through the game's company.