Thanks for the responses and the great feedback!
OhBee, you're right to suggest any campaign book be friendly to all customers. There should be casual, narrative play along with new competitive options. To that end, I think at least several of the missions should be written from a campaign perspective and also from a standalone perspective. Designing twenty or so completely different scenarios without relying on some list restriction/requirements might be a stretch. But the folks who are mostly interested in competitive play should get some novel missions that they could play on a pick up or tournament basis. Now, you can meet part of that goal by designing wholely novel scenarios. But you could also design elements that could be added to existing scenarios. For example, the senatorial shuttle can be dropped as-is into other missions. Instead of a standard escort mission, the shuttle could be used as the focus of a rescue mission as I hinted above.
Another example is random asteroid movement, which a lot of fans have Talked about and taken a stab at designing for themselves. Personally, I would like to see these rules in a sort of "terrain box set" with new templates and dice as well as more suitable game pieces. The asteroid scenario is also a great fit for this product line because it is an iconic OT moment. But that's a topic I'll come back to momentarily.
Hank, I agree that a central rule book would be super handy not just for publishing post FAQ rules but also collecting all the ship and upgrade info together, which would be a great list building tool. The question is whether that should be a standalone product or packaged with a campaign book. My thought is it would make better sense to combine it with the campaign book to further serve all play preferences with one product. This is slightly different than the asteroid issue because it doesn't entail new game components.
Salcor, I think you bring up a good point about maybe needing one more wave. This product line is all about iconic OT fun, as with my idea of having an Asteroid Field terrain box set to recreate the awesome scene from ESB. I proposed a war-focused campaign book but we don't have B-Wings or TIE bombers yet. On the other hand, I think one of the strongest arguments for a campaign book is supporting the existing line with a product that is not based on selling a new miniature. Getting the models out of China and heck maybe even designing them at this scale in the first place seems to be a lengthy process subject to a lot of time table uncertainty. Printing a book in the meantime might give us customers something to stay engaged with while we wait for a new wave.
Another topic I wanted to bring up as potential new rules for a campaign book is the issue of solo play rules. Some fans have already worked out a series of AI-like programmed responses to simulate someone else controlling the opposing forces. Maybe FFG could polish up some version of that idea for inclusion? This would potentially also allow for co-op play as programmed enemies in games like the recent D&D board games.
Pure Mongrel, I agree that carrying through results of previous missions could make for an exciting and different feel. As it stands, the game does a great job of addressing competitive play and I think that is a huge part of its success. I think that it could support even more and Star Wars is ultimately less about the tech and more about the story.
Finally, I want to emphasize and ask for everyone's opinion on the issue of a campaign book not just incorporating preexisting SW characters as the game does now but also introducing new characters and story lines about the Galactic Civil War, a big conflict about which fans have limited knowledge. That said, maybe the license doesn't cover creating new content but only simulating existing characters and generic situations. Personally, I hope not. I'd really like to see this line as well as the RPG line make a contribution to the wider franchise, kind of like how West End Games did long ago in what now feels like a galaxy far away.
Maybe the best example would be the fringe-focused campaign book I mentioned. Sure we could run a campaign about Boba Fett chasing down Han Solo but we already know that story. As the various SW RPGs demonstrate, there is room for more than one story about a merciless bounty hunter after a rougish smuggler.