One of the original gripes that folks have had regarding WFRP 3rd Ed. was and still is it's entry price point. Sure you can argue that if you want to buy all three core rule books, plus a full set of polyhedrals to play D&D, you'll end up spending around the same amount as you would on the Core Boxed Set, but with D&D, as with a lot of other long lived rpgs…there's always existed the option to try the game out by purchasing a cheaper, more slimmed down version of the game. Just about every edition of D&D, Traveller, Savage Worlds, and even the older Star Wars RPGs, all had a cheaper entry point if you wanted the option.
This is currently how FFG are handling the new Star Wars license, by offering a "beginner box" (ala the newish D&D "Red Box" and the Pathfinder "Beginner Box") for a reduced price, that comes with pregen'd characters, a rules walk-through adventure (very "red box"), plus a full set of dice, and various visual accessories (maps, handouts, tokens). There are no rules for character creation, and from the description page, detailed rules are contained to only the tasks described in the written adventure.
Here's my thought. If FF are looking to renew interest in WFRP, while at the same time attracting people that haven't even tried it out, why not use the above model as an example by releasing a revised core box set, or a "beginners" set for WFRP? The box could include a complete adventure, with maps, handouts, locations cards, etc AND a "learn as you play" format with pregen'd PCs and a set of dice. As a current GM of the game, i'd purchase it based on it including a decent adventure alone, but throw in another set of dice and I'm sold! The only core components that would be absolutely necessary would be a copy of the basic actions, plus whatever extra actions beginning Rank 1/2 PCs could start with. All other info (talents, wounds, etc) could be included on the pregen character cards/sheets. This would appeal to anyone that was interested in trying the game out before, but was dissuaded by the cost of entry. They could follow this up by either reprinting the full core boxed set for anyone wanting to take it to the next step, OR depending upon feedback and the success to the beginner box, FF could instead take the opportunity to reprint the core rules in a different format…perhaps a large single volume tome, with optional rules for playing the game "lite"….maybe a separate "Core Vault" that would include all the cards, tokens, and standees, for those that want to play with the bits…..I'm just throwing ideas out.
My point is a newer more streamlined core boxed set may be the shot in the arm this edition needs to renew interest and show those of us that have hung in there that Fantasy Flight WANTS to not only keep WFRP alive, but that they want this game to thrive!