This game is very enjoyable, but part of the appeal is the "co-op" I dont understand why there needs to be a "championship" for a game that is built around being co-op.
+1 to this.
If I want to play in a competitive tournament I can play any number of CCG's. In fact, the market is flooded with them. The greatest strength of this game is the fact it is co-op. I hope this event is something fun that a gaming group/pair/individual can attend, have a great time playing together against the encounter deck, and maybe take home a promo card.
RPG companies like "Wizards of the Coast" or "Paizo" run game nights all the time where people can show up and have an adventure with D&D or Pathfinder. Everyone has fun in a non-competitive, co-operative event. I hope FFG takes a page from the RPG scene and runs the LoTR:LCG events the same way.