I think the game is really fun. Games can last up to an hour, depending on how in-depth players' tactics are (there are ways to turtle). It's a pretty simple game - in regards to rules and turns and such. But there can be some pretty intricate tactics to win.
Basic summary - you try to exploit/take advantage/manipulate the buildings in town to your advantage to get rich and not getting too much of a bounty on you! I'd give a more detailed explanation of the rules, but not sure if that's allowed(?).
I, personally, LOVE it. However, I don't plan on constantly playing it over and over, then I'd get tired of it - but that's how I am w/ any board game really. I can see myself playing a couple of matches w/ friends maybe once every couple of weeks or so (we already get together once or twice a month for Risk and this will be a nice change of pace) and never getting tired of it. ...I hope!