I do believe most of us who started to play WH:I recently (in this year or a bit earlier) had a little problem, and that problem is: how to compete with other players who playes longer and have most or every card? I myself already got almost every card (3x) since I buy this game with my friend (he takes destro cards, I take order), but it takes a lot of effort (and money!) in a short amount of time to be competitive. In my opinion that might be a major problem for new players to play this game. And without easy access player's base will decrease. I do believe that most of us knows someone who would play WHI IF it wont take so much money at the begining. Example from Poland: when one internet seller decreased a price from 120 zl to ~80 for a Core set Polish version(1 $ = around 3 zl) he sold everything he had in stock.
I myself have few friends who would like to play, but not too much people are determine to spend so much cash at once to play this game, that's why I think FFG should consider reedition of core set with all 3x cards. More new players= more battlepacks sold=more cash for FFG=more battlepacks new battlebacks and so on
We're in a place where starting a game and beeing competitive becomes kinda difficult, that's why I formaly ask Fantasy Flight Games to consider making it easy.