I think FFG for game like this should flank the core set policy with "starters" policy, I mean,e.g., sell starter battle pack with the same card content of the core set but containing only one race.
There would be 40 cards plus ten neutral, one for each of the six race, with a little rulebook inside...all at the cost of a new battlepack.
I think this would bring more people to join, even more than the lcg idea...
What do you think?
P.S.:FFG should restamp evrything in 3x size, it's already clear that going PRO means own everything in 3x and since tournament exist and this is an LCG it is nonsense let people buy 3 core set...because this isn't a boardgame after all! (No one out of an Asylum is going to buy 3x of chaos in the old world)