Is ordering directly from FFG the fastest way to get the game (I live in California) or would amazon or another retailer be quicker? Thanks for chiming in!
Direct from FFG is acceptably quick ... but not lightning-quick, as you seem to be interested in.
Forget Amazon; they are next to useless from new game releases. They just aren't set up to handle them. You'll end up extremely frustrated.
When I experience an It Must Be Mine! moment, I always go straight to a retailer that specializes in games. My personal choice is Noble Knight Games — quick, reliable, trustworthy. There are other good ones out there, too (Funagain, B&B, etc.). Establish an account at one of them, make sure your address and CC info. is correct, then start mashing the button when the game is announced.
I'll be doing Noble Knight for this game — it's a Day One purchase for me.