how does the grid limit the number of squads that can be on the board ? in the standard #x# , i guess you would be limited to 18 squad/wakers in some missions , a great deal more in others , but that would require you to buy4 starters to have enough units to fill the area , at which point you would have 45 board sections so i'm just not sure how you are coming to that conclusion .
If this is being solely marketed as a board game (which it is only if you consider the FFG part of the franchise - don't forget Parente's site with alternative stuff) then you have to also consider that it was mainly designed to be played on something like a dining room table.
I am lucky in that I have a board 6'x4' although its in segments so I play 4'x4' normally. If you are restricted in the size of area you can place the boards in you will be limited in how many units it is ideal to use.
By that I mean sure you could go all apoc on it and set up with say only one square between you but that's not tactical nor much of a challenge, its an initiative fest.
As for having to re-market it - why? If they make the rules free to download or relatively cheap then I think you will find the only people that will buy them will be people that have a collection already anyway. The nature of the beast is that they will make more money out of the individual units than the starter sets and considering that all of the rules for the said units come on their cards linking to the main rules its not like people could avoid getting the same sets that are out.
I just think that there will be a lot of table top gamers out there that will have already bought this set and will be toying with converting it over anyway. By releasing a set of conversion rules and charging say - $5-$10 for a pdf I think it would make sound buisiness sense.
so how does getting rid of the squares allow you to put more units out ? they still block LOS , unless targeting a walker , so ?
you bring up table size , if my table doesnt fit , i throw a sheet down on the floor , and we can battle there , as big as we please .
and the issue with marketing is that to put table top rules out , they have to add in things like unit coherency , new measurements for move and range , etc.......... by having the 2 systems , they have to cater to one or the other , OR release 2 stat cards for each unit , one for each system . other wise you end up with units that have abilitries that dont translate , to one system or other . so how do the cost them to be fair to both ?
the ranges and moves and etc have to be changed to cover those larger fields as per player demands , which means if they dont stat the figs for BOTH game types , they will make older units with lower ranges less desirable . so that great deal in the starter , becomes a huge loss .
and yes , they will make additional money doing the table top games , but go down to your FLGS , and watch a table top minis game , they play with massive armies . the marketing isnt about getting what you want , it becomes about getting the biggest , best , newest , most broken unit you can and throwing it on the field . thats what minis games companies like GMW do to keep going , and it screws players . ask other gamers how they feel about GMW . there is alot of people who hate them , and the money pit they foster .
GMW's marketing strategy isnt about expanding the game world , or building their player base , its about getting new players at the expense of old ones , thus they are in their 5th edition , with only 4 new races added to the game , but 30 or 40 army books , designed to make the players buy new stuff each time to replace the figs they can no longer use .
ask the people who work at your FLGS about all the minis games that have come and gone , and how many have lasted anywhere near as long as GMW , you will find there are none . at best properties like battle tech , have been bought and sold from failing company to failing company , with alot of lost material along the way . while you are there , ask them about the differences in marketing for a miniatures game versus a board game .
the game as is scales up because of the lack of coherency rules , simple LOS rules , etc...... that allow players to move and engage fast , even on larger game fields with short range weapons . the grid just makes things better .
market history shows the additional money they might make doing table top rules , is likely short term , as would be the game itself , once you burn out players , they tend not to come back , and trying to get players birned by other games to give it a chance , just gets harder . as a result , they either become a clone of GMW , or they likely fail , noone has yet proven other wise over the long haul .