Okay, I've got a question and maybe a challenge for you.
I have a few friends that I regularly play games with. They enjoy playing games, but I'm by far the biggest geek among them, and their patience for learning new games is not too high (I'm sure you know the type). Moreover, they have a harder time with ccg-type games as opposed to board games, and the card games they do like tend to be sci-fi themed (netrunner, x-files...). I've mentioned AGOT a few times and they haven't really shown much interest.
So, my question: what tips/strategies do you have for getting people interested in this game when they haven't read the books, and they aren't super into fantasy-themed games? Do you have ways of reframing the game to non-readers that make people more interested in the cards and factions and characters? Please, anything will help, and it could be a fun discussion.
On the plus side, I think my friends will really dig the theme of Call of Cthulhu when the core set comes out, but I really, really want to play AGOT with them and I'm struggling to figure out how to hook them.
One possibility: how is the multiplayer of the core set? Maybe if I just present it as a board-game experience and play up some of the interesting multiplayer dynamics I can get them more excited. I don't know. What have other people tried?
Thanks in advance for your help, your suggestions, and your creativity in "marketing" this great game!