1. If you hate the idea, its probably coming from the fact that you have a lot of time, money, memories, and good times with the old editions. you dont fancy the idea of anybody trampling on these things. you want more of the same. and you want to round out what you already have.
2. If you are on the optimistic side, you love anything with the Warhammer label and you like other games that FFG has produced which means you have probably spent at least 60 bucks on a big box board game
If you are a company that sells games, what group do you think you would stand to make the most cash off of?
my humble, not so articulate answer:
The first group has already spent its cash. It already has plenty of books and stuff, and probably has purchased enough material to keep them going for a decade or more of gaming. (thats where I'm at on D&D. i have no need for any new stuff and dont want to learn a new edition)
the second group has cash to spend and is willing to spend it on something new, or something they think they will like (unlike the first group who already knows what it likes) .
I would have to redesign the game and sell it to the second group.
unfortunately, RPGs are books. When you put one out there, the people who really want it buy it and they dont buy it again. maybe its great and word spreads and other folks want to buy it. but eventually everybody who wants it eventually buys it, and then it stops making money for you. then you got to come up with something else. or close the doors and go out of business, and your wife divorces you and takes everything you own. end of story
now i have no idea what the life of a boardgame is, i dont know if it follows the same publishing cycle as books. But if you start packaging an RPG like a big board game whats going to happen? I can only guess by looking at Descent. Its a big core game that had a whole lot of work put into it and evidently keeps making money for FFG.( when I bought it, i went back and bought runebound and then I bought Tannhauser and thought long and hard on Arkham Horror but i havent pulled the trigger on that yet. then i bought a copy for a relative then i bought 3 expansions. I dont know if this kind of buying makes more money for a company than rpg book, but its what i did.
anyway, thats my take. i'm sure there are other angles out there to be discussed