Has anyone complaining about the price even played an RPG before? Seriously? Even 4E D&D is going to cost you $75 for the three main rulebooks that aren't in hardcover. And even though people can say as much as they want that you don't need all three to get the full game experience you really do.
$100 for four full colour rulebooks (that are surely incredibly high quality), along with everything else the game needs except a pencil. How is that a problem? Hobbies are expensive if you want quality brand name things.
I'm a videogamer and I have to pay over half the price of the WFRPG 3E core set for a single game that'll last me a week or if I'm lucky a month. While an RPG could last me years. Be happy the RPG hobby is so cheap.
WHY AS A PLAYER would I ever get all three books for D&D? Am I wanting to metagame or something rather than Roleplay? I got the 4e book for $25. That's 1/4 of what it's going to cost for this new version of warhammer and NO, I'm not going to pay some other person a 1/4 share of $25 in order to buy THEM a copy and play it, if they want a copy they pay their entire $100 for it, and maybe we'll play it if we like how they present it.
You seem to be in the class of having to get the newest stuff, I have a PS3 (which WAS expensive I'll admit) and only pay around 20 to 25 dollars for a game, but then, I'm patient like that and can wait till the price comes down a bit. I do d/l a lot of demos though and I used to also be in the class of getting all things new, still do occasionally, but Videogaming is probably a bad example as with a little patience, the games WILL come down in price, so if one spends money for the latest fad...and it dies quickly, well they're the ones who were wasting money they could have saved if they just waited a bit till the next big fad came to the market.
Maybe I'm one of the few that are cheapskates (though I have an odd way of showing since I continually buy FFG games and the expansions that go with them), and I WILL pay over half the price for a boardgame (heck, I'm looking at $80 for MEQ alone right now), but I tend to look at what I consider value, and for an RPG I have never paid $100 just to see how it is and whether I'll like it. I might rip off a ton of money for a boardgame but I tend to be more conservative with RPGs and most other things.
If anything, from what they've presented, I'd pay $100 to play this new WFRP as a boardgame...but as an RPG...probably not. I like RPG's that are portable, adaptable, and I can pick up dice that I have lying at any gamer's house to play. This doesn't seem to fit that bill, oddly enough, even with accusations of it being a boardgame, D&D4e fits the bill better, and I got everything to play that game with a $25 down for the PHB.