Just start setting up events. Prepare for them, publicize them and run them. Create a Facebook group and let people know about it. Print fliers and spread them around the game store, and have a stack of them on the tables where you play.
Make sure you have at least two days a week where X-Wing players can show up for open play -- at least one weeknight and one day on the weekend. Post that info on the store's Facebook page and in your Facebook group. Look for local MeetUp groups related to hobby gaming and a local Yahoo games groups and post there. In other words -- use the internet. Network.
If you get X-Wing players in the store, the store manager is going to notice an uptick in sales of their X-Wing stuff. That's going to make them more likely to let you fill up their game room.
In thinking about what I would want from a local X-Wing scene, I wanted frequent tournaments (once a month) as well as frequent fun scenario events. So every two weeks (usually on a Saturday afternoon) we have something going on, in addition to our regular open-play nights during the week.
For now, our tournaments will be three rounds with no byes, so everybody gets to play three games. (As the tournament organizer, I only get to play if there's an odd number of other players who show up. That means no byes.) First round pairings are randomized. Second and third round pairings are based on tournament score (win, loss, draw) and then ties are broken using margin of victory so everyone gets to play someone of roughly the same skill level. The overall winner is decided in the same way -- overall tournament score, with margin of victory as a tiebreaker. Everybody will receive a prize, even if it's just an acrylic token, with the top players getting something nicer.
Eventually, we may run a full tournament with elimination rounds, but I want to get at least a couple of three-round tournaments under my belt first. We'll probably run an Escalation tournament soon, and a no-mirror-matches tournament, before coming back to the standard format.
I'm also planning a lot of fun events in between tournaments. This week we're running an X-Wing racing event. Later, we'll do a Death Star Trench Run, Epic play (or maybe team Epic), and anything else that sounds like fun. If players know that you're the one organizing events, listen to what they want and find a way to schedule it.
For prizes, we're going to run through the summer 2014 FFG prize kit pretty quickly, so I've picked up some nice acrylic stuff from places like Applied Perspective, Cog O'Two, Litko and Team Covenant. I'll slowly pay myself back for those from entry fees, and any funds left over will go back into new prizes. Store credit and game mats are also good ideas for prizes.
We'll also probably start doing a little league campaign like this:
Edited by DagobahDave, 14 August 2014 - 08:13 PM.