Ah well, at least they got all the major components out, so there is a base to stand on and carry on from.
Remains for those who want to carry on to then do so, creating their own versions of the world's regions and peoples, other magics, added adventures, and sharing them.
I hope we see scenario design contests, Strange Eons updates, Liber Fanatica, active posters, blog writers all continue to create content and support each other in this system, so that someday an ardent fan based of 3rd edition will still exist just as there are the fans of 1st and 2nd. The fans of all editions of WFRP can support each other by publishing maps and materials that cross editions (2nd/3rd are easiest to bridge).
As I have have said many times, I like the system and almost all of its engine and bits while seeing room for improvement in several.
I hope the official announcement of no new official content liberates those who were holding off "well, I won't invest time in creating this because it will be moot when official version comes", so that they can now freely offer their versions of materials that might have been a POD etc.