Mndela, are you using Bilbo more than spirit glorfindel ? or more than Lore Pippin ? and win ?
If you want to compare him, compare him with Ori.
If you play Ori, you surely play with Bombur, and a third dwarf hero, and erebor record keeper.
Well, in 80% of game where I play Ori, I have my 5th dwarf turn 1, if not, turn 2.
So... Bilbon as +3 threat for 1 or 2 more card ? yeah... crappy.
I need to deckbuild dwarf ? well, you need to boost bilbo too.
I have played a lot of "tournament" and we never, ever, see bilbo more than once. (and that's like, 60 or more decks seen) (and it was me, testing him, and he died first turn against nightmare ungoliant spawn... Ori survived with the help of Dain)